The Starter Brand & Website

The Starter Brand & Website

Jumpstart your business and pitch in style with a professional brand & website to showcase your product, app or idea.

So you are starting a business, have an idea to pitch or are creating an MVP for your app or product. 

You know you need it to look slick with a professional brand, logo & website.

Since you’re in the early stages, a full on brand + website seems like overkill and you want to be mindful and efficient with your time and energy resources.

That’s where the The Starter Brand & Website comes in.

Everything you need to launch & pitch your product or service in a way that says “Hey! I’m professional,  polished, and you can trust me.”


WITH THE The Starter Brand & Website PACKAGE YOU’LL GET:


  • Custom Brand Questionnaire to help you gain clarity in your brand goals, determine your target audience and create a brand that will be magnetic to your ideal client
  • Mood Board to be our North Star as we develop your brand
  • Color Palette (5-7 colors)
  • 1 Primary logo design
  • 1 Alternate logo design
  • File Format Deliverables: Full Color, Grayscale and Inverted PNG & VECTOR


  • Home Page
  • About Page
  • Services Page
  • Blog Page
  • Contact Page
  • Basic SEO set-up
  • Mobile and tablet optimization
  • Automatic backup software installed tocreate daily backups of your site and store them in the cloud of your choice


  • Domain Name & Hosting setup and training (the digital address for your website)
  • 60 minute Website kickoff Strategy Session
  • Unlimited support via email while we work together to build your site
  • 1 Week of Post-launch Unlimited Email support
  • Custom Video tutorial so you know exactly how to navigate, create, and manage content on your site with ease


We’ll spend 6 weeks working together to craft your brand & website

WEEK 1: Developing your site Strategy

We'll spend the first week working together to strategize the brand, copywriting and layout for your website. This intentional planning will set you up for success in your business.

We’ll jump on the phone and strategize about your new brand! You’ll complete a brand survey and make a Pinterest board (everyones favorite part). 

Customize our plan for what pages you need on your site and all the elements to go along with it like header images and testimonials.  

I’ll guide you through my signature framework for creating content and copywriting for your site that will get clients banging down your door to work with you

WEEK 2: Brand Inspiration

Establishing the tone of your new brand will ensure it PERFECTLY represents you online.

We’ll review your mood board + color palette options created using inspiration from your Pinterest board Website Inspiration Homework. 

WEEK 3: Brand Development

Logo, fonts, colors, brand photography and all the design elements we'll need to make your site sparkle and shine.

I’ll send over 2 options for you to choose from for your logo and color palette based on your Mood Board and we’ll get branding!

Your main logo, logo variations, fonts, color palette and inspirational images all together in one neatly packaged page.

WEEK 4: Homepage Design

Your website is coming together!

I’ll send over a design mockup of your homepage and we’ll finalize all your site photography. We’ll also put up a custom branded Coming Soon page on your current website to get people excited for what’s to come.

WEEK 5: Building out your site!

Your website is coming together!

It’s happening! I’ll create a fully functioning demo version of your site to see all of your hard work in action.

Week 6: Go LIVE and Celebrate! 🥂

Your site goes live this Week! You'll get a customized teaching session and tutorial so you know exactly how to navigate, create, and manage content on your site with ease.

This is our time to go through your site together and teach you everything you need to know to update, add blog posts and swap out images. You’ll also get a PDF with step by step instructions and a video recording of our session to reference any time.

We’ll go through some basics for driving traffic to your site and *YOU* will do something amazing and fun to celebrate your launch and fabulousness.

We’ll check back in a week after your site is live to see if you need any final changes or advice on how to keep the train running. Congrats, you did it! 


"Mel crafts unique and intuitive solutions"

I would absolutely recommend Mel because our site looks great and is in alignment with what else is happening in the marketplace. As a result, our collateral finally matched the quality of our product, and we're able to confidently drive clients to our site. My favorite part about working with Mel is that she gave us a video tutorial about how to use and update the site that was super helpful.
Gillian Bellinger
BIZ Development DIRECTOR


First, click here and fill out the form to get in touch with me. From there, we’ll set up a complementary discovery call to explore what you’re looking to create and how we can best work together.

After that, I’ll send along a Work Agreement and an Invoice to hold your spot.

Then, you’ll get a Welcome Packet with instructions for how you can get started right away!

Absolutely! Fill out this form to get in touch and we’ll schedule a call. After deciding to work together, you can complete the Work Agreement and 25% deposit to hold your spot. 

We can work around your schedule and get started at any predetermined date in the future!

You can pay via credit card or Paypal. We’re happy to offer a payment option through PayPal credit so we can start working together right away. You pay nothing today. You have no payments and zero interest for 6 months. 

I specialize in working with online entrepreneurs who are looking to share their story online in service of others. This means I work with Coaches, Bloggers (Food, Yoga, Wellness), Authors, Speakers, Artists, Digital Influencers, Registered Dietitians, Chefs, Therapists, Lawyers and basically *anyone* building a brand online.

Still not sure? Click here to get in touch and we can hop on the phone to discuss if it’s a good fit!

Click here to view some of my favorite projects! No matter what your brand is we will find the perfect design for you. We can create anything you want for your brand and website – whether you are a CPA or a non-profit, we can develop custom branding that works for you.

I am usually booked out 4-6 weeks in advance.

I will contact you within 48 hours of receiving this contact form to schedule a free discovery call.

"Mel delivered the site on time with some extra functionality"

“Mel was great to work with. She carefully and thoughtfully laid out exactly what we could expect. Additionally, her ability to deliver the site on time and with some extra functionality was amazing. My favorite part of working with Mel was her ability to understand what I wanted and provide a step or two past that. She was great at meeting our needs and on time. As a result I was able to provide attractive and informed advertising to clients. You will not regret working with Mel. She is, simply put, outstanding!”
aaron headshot
Aaron Krebs

NOW IS THE TIME TO Take charge of your story

Let’s create your perfect brand + website together.


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