SPARK YOUR BUSINESS ACADEMY

The Spark Your Business Academy

A 90 day group program for women entrepreneurs ready to turn your service based side hustle into your full-time thing.

It’s 9:17am on Monday morning...

You already have 47 unread emails and you’re sitting in your first of 6 meetings that day. John from legal has already interrupted you twice and your boss is presenting your work as his own again 🙄

The only thing keeping your fake office smile plastered on your face is your half-finished iced latte/life line with almond milk and two pumps of peppermint.

You gaze out the window. It’s sunny and beautiful outside. You see someone cheerfully cruise past the window on one of those silly electric scooters, the wind blowing in their hair. You sneak a peek at Instagram on your phone under the conference table…the first 3 images you scroll past are of the carefree and seemingly endless travels of the impossibly stylish Millennial Women of Instagram. And then a text from your mom asking if you booked your plane ticket home yet 💸 💸 💸

You sigh and close your eyes. When you open them again it is 9:24. Only 7 hours and 36 minutes to go until your hour-long commute home, assuming you don’t get stuck working late again 🙃

What a life.

Sometimes you start to think there has to be something more.

That should be *you* outside joyfully scooting on your way to your morning yoga class, *your* hair blowing in the wind.

That should be *you* on Instagram posting a selfie from the Eiffel tower even though you were inexplicably on top of Machu Picchu just a day before.

That should be *you* waking up leisurely every day with plenty of time to do your morning routine of coffee, journaling and yoga and no one named John interrupting you before 10am (or ever, honestly.)

That should be *you* with a thriving online business and money in the bank so you can visit your family over the holidays, buy those ridiculously cute but wildly impractical shoes and give abundantly to causes that you are about.

Sometimes, especially around your period, you think about how your life could be different.

Feeling inspired, you go home from work one night and instead of the usual pasta and Netflix routine, you stay up way too late making an EPIC Pinterest board with all the faraway destinations you will visit once you finally save up enough vacation time and/or figure out how to escape your 9-5.

You stare longingly at your Pinterest board filled with the expansive mountain peaks in Switzerland and the hauntingly beautiful lanterns floating above an ocean in Thailand. You sigh, finish your glass of wine, name the Pinterest board “Someday” and pick out a non-yoga-pants work outfit for the next day.

Here’s the truth:

👉Someday is not a day of the week.

It’s not coming.

Your Pinterest board will always be a “Someday” board unless you take action to create your own future and make it a “Right Fucking Now” board.

Imagine handing in your two-week notice to your boss. And when your boss asks which company you are going to, imagine getting to smile and say “my own.”

That would feel sooo freaking good wouldn’t it? 😁

This is all possible for you. In just 90 days, you can get your first few high-ticket clients, replace your corporate salary, quit your job and go full-time in your biz. For real.

How do I know this is true? Because I, a living, breathing, regular human, did it myself so I know that you can too!

Two years ago, I was exactly where you are now.

I worked in an office 15 hours a day in an extremely stressful job, had no time for friends or family, was constantly checking my email and all I could think about was the next promotion because I thought surely this can’t be all there is to my career?

As it turns out, that is all there is.

There is no light at the end of the tunnel when you are building someone else’s dream.

You have your own dream to build.

Your own voice and your own message to share. You are meant to be serving the world with your gifts, bringing your energy and warmth and light to people who need it.

You didn’t come this far just to spend the rest of your life wasting away in an office dreaming about retirement, did you?

You were meant for something more. And it’s up to you to take action right now to get yourself there.

Who am I to tell you these things?

mel-diamond-outline

Oh hai. I’m Mel. I’m writing to you champagne in hand from my fancy AF Business Class seat on my way from Lisbon, Portugal where I’ve been living for 3 months. Next stop? Peru for my birthday! Is that a bit of a not-so-humble brag? Maybe. But I’m telling you this to show you that I am ACTUAL LIVING PROOF that this is possible for you.

Four years ago I wrote a check for groceries that I knew would bounce because it was my only way to get food that week. I was over $100,000 in debt from student loans, had no apartment, no car, and no job.

Now I travel the world full time, running my multiple 6 figure business from hotels, airplanes, beaches and mountain tops. Okay, there isn’t usually wifi on top of mountains but you get what I mean! This year alone I’ve traveled to Bali, Singapore, Tokyo, New York, Los Angeles, London, Barcelona, and Lisbon. I even learned to speak Portuguese (badly)!

I am not a trust fund baby. I didn’t have an obscure relative die and leave me obscene amounts of money.

I’m just a regular (okay very fabulous, but in a relatable way) person who used the skills I learned working in an office for 10 years to start and grow a successful online business and fulfill my dreams of wearing only yoga pants and saying things like “Yes I’m in Thailand now but on Insta I’ll be in Bali for another 2 weeks.”

Yes, you can be this insufferable too 😂

Okay, but seriously.

The thing is, you already have the skills you need to change your life.

It really is that simple. but let's not confuse simple with easy.

Here’s what no one tells you about starting a business:

You’ve heard about this “work online and travel the world” thing and you’ve started staying up late (after getting home from work at 9pm) and researching this digital nomad lifestyle.

At first, it seems to good to be true.

"Could I really just start a business with my existing skills, quit my job and go?"

The short answer is yes. But the long answer, as you’ve now discovered, is no.

You’ve probably became overwhelmed by the amount of resources available online.

“Do I need a separate bank account? How do I find clients? Should I get a business Instagram account? How will people pay me? What if no one pays me?! Will I have to be one of those annoying people on Facebook constantly plugging their scented candles and seasonal leggings?”

Yeah…

There are so, so, so many questions, problems and concerns that came up when starting your business and you feel like you don’t know where to turn for *real* answers.

The thing the “quit your job and travel the world” blogs don’t tell you about starting an online business is that while the information is pretty much all available online (and mostly for free)…

the implementation is where most people get stuck and fail.

That is because each person, situation and business is different.

So you need to take the information you learn online and apply it to your specific situation, and without an expert who has done this before to guide you, you will face a ton of roadblocks and never know if you are actually headed down the right path.

It’s possible that after 2-3 years of trial and error and seeing what works that you could build a sustainable, profitable business yourself, and then finally be able to quit your job and travel the world. That’s one way to do it.

Or you could take a shortcut.

You could have an expert in your corner to guide you every step of the way and make sure you are headed down the right path.

Let’s rename your life from “Some Day” to “Today.”

You are in control. You have the power. You can decide today, right now, to create the life of your dreams.

Are you in? Yeah you are 🙂

I created the The Spark Your Business Academy because the world needs you.

The world needs you to step fully into your power and serve at the highest level.

I created this program for you because it is the program I wish I had when I was getting started. I started and grew my Branding & Web Design business to six figures in under 6 months. I am still running that business in addition to mentoring women on how to do the same, so I know first hand what it takes to run a successful business.

However you landed on this page, whether you’ve been following me on Insta forever, or you just found yourself in the weird part of Facebook and somehow clicked over to this page…

this is the sign you have been waiting for and the nudge that you need to get started.

Take action to create your future life of freedom and financial responsibility today. No one is going to do this for you. The world will be perfectly happy to let you waste away at your day job until you save up enough money for retirement (lol).

Don’t let life happen to you.

Decide that you will explode into the next phase of your life.

Choose freedom and a life filled with adventure, risk, travel, laughter and yes, some hard work 🙂

The Spark your Business Academy

A 90 day group program for service-based women entrepreneurs ready to turn your service based side hustle into your full-time thing.

If you have been playing around with a business idea, or you’ve already started your business but are ready to really take it seriously, then this is the program for you to to launch yourself into the next phase of growth and create a seriously sustainable and profitable business.

Besides magic and fairy dust, here’s what you actually get when you enroll:

Customized Support: 12 one-hour weekly group video coaching call x 12 weeks

24/7 Community & Ongoing Support Access via Program Community

Self-paced video course with 6 Modules and supporting PDFs and Workbooks

Custom reviews, feedback and reflections on all of your work throughout the program

Access to exclusive 3 page website template with video instructions to quickly + easy customize and get ongoing customization support/ask all your website questions in the Slack community

Mood board + brand board customizable templates

The Spark Your Business Academy is designed to include everything that you need to get started with your online business and nothing that you don’t.

I have developed a no-fluff, no-nonsense but still fabulously fun curriculum for you to learn everything you need to get your first high ticket client, replace your corporate income, quit that job and go full-time in your biz!

Here’s a look at what we’ll be covering in our 90 day honeymoon together.

Note: I encourage you to make your own version of the celebration drink listed for each module (along with a terrible pun/rhyme) and we can have a lil’ party on each one of our weekly calls 🙂

1

Module 1: Discover Your Ideal Client

You’ll Create:

  • Your Mission: Who are you and who do you help?
  • Your Niche: Who are these people, specifically, and where do you find them?

At the end of this module you’ll have completed an Ideal Client Questionnaire and created your ideal client avatar so that you know exactly who you are speaking to, what their pains are and what they desire. Getting clear on this is the first step to making that $$ in a direct and purposeful way.

Module 1 Celebration Drink: Rosé all day cuz you just learned how to SLAY

2

Module 2: Create Your Offer

You’ll Create:

  • Your Signature 1:1 offer for clients and what the offer includes
  • Your offer pricing structure

Here you will get super clear on what results you create for your clients. If you’ve never had a client before, we will go into what results you create at your job or in other areas of your life and create your offer from there. And we will talk all about the psychology of pricing and you will learn how to properly price your offer so that it sells.

Module 2 Celebration Drink: Tea with honey because you just learned how to make that MONAY!

3

Module 3: Create Your Online Brand

You’ll Create:

  • Your Pinterest Board to identify visuals that will appeal to your ideal client
  • Your Brand Adjectives to act as a North Star for your brand
  • Your Mood Board to bring together the visual inspiration for your brand
  • Your Color Palette designed to be magnetic to your ideal client
  • Your very own Logo! No worries if you’re a beginner we’ll go through it step by step 🙂
  • You’ll select 3 fonts for your brand to use throughout your website and any other marketing materials
  • You’ll put everything above on a fancy shmancy Brand Board so that you (and your future team) can easily reference your visual identity for stay #OnBrand always.

Module 3 Celebration Drink: A glass of fancy wine because you just learned how to look legit AF online!

4

Module 4: Build an Audience with Social Media + Organic Marketing

You’ll create:

  • Your Instagram + Facebook business pages (or refine them if you have these!)
  • Start creating content design to build an Audience
  • Posting about your offer and engaging in revenue generating activities on social media

This is where it gets really freaking exciting because we take all the work from modules 1-3 and put it into action. What’s cool about this is you’ll be able to start seeing results and generating revenue from your new offers while the program is still running! The key here is that you’ll learn how to talk to your audience in a way that is authentic and really speaks to them and gets them to take action. I’m sure you’ve seen a lot of spammy, gross selling online and you’ll learn here how to avoid that and what to do instead.

Module 4 Celebration Drink: A Mojito with stevia because you just learned how to make money from social media, holla! (okay that one was really bad thank god we’re almost done here)

5

Module 5: Create Your Website: Your 24/7 Employee

You’ll create:

  • Your website copy using my signature Website Copywriting Guide framework and strategies for writing copy that sells
  • You’ll get your Website all set up on WordPress with my exclusive 3 page website jumpstarter template.
  • You’ll customize your website with your shiny new brand colors from Module 3 and you’ll add in your brand images and copy.
  • Mobile/tablet optimize
  • Integrate Contact Form

Um, hello?! 2 months ago you were just getting started in business and now you have a legit AF WEBSITE that gets you instant credibility online and positions you as an expert in your field. This is huge and will set you apart from the crowd online. It’s all happening, I’m so excited for you!!

Module 5 Celebration Drink: A Tequila Sunrise because you just made your website LIVE!!!

6

Module 6: Slay Your Sales calls + Client Delivery

You’ll create:

  • Your own, custom social media/email script to take people from inquiry to sales call
  • Link your website contact form to an online scheduler to automatically set up sales calls with ideal clients
  • A customized Sales call script to follow for your business so you know exactly what to say every time you get on a call and how to deal with objections
  • A welcome packet to smoothly onboard your clients and give them a rockstar experience once they sign on with you.

We’ll also go over some tech/admin stuff like contract and how to get paid and I’ll give you some insider tips on creating drama client experiences so you get those glowing testimonials 🙂

Module 6 Celebration Drink: This should probably be a celebration nap instead but okay how about a Martini straight up because you just STRAIGHT UP created and launched your freaking online business!!

So there you have it. 12 weeks, 90 days to UPLEVELING your online bIZ and replacing your corporate income so that you can go full-time in your business.

After the Spark Your Business Academy you will have clarity on who you help and how you help them, get clear on your offers and how to message them, set up a brand and website online to give you credibility and position you as an authority in your niche and become magnetic to your audience to create revenue by being authentic and consistent through organic and consistent social media marketing.

You will be set up with everything you need to run a profitable and sustainable online business and finally be able to have that freedom and financial security in your life that you know your deserve.

When you enroll, you will also get a handful of juicy resources to help you build out a magnetic brand for your business.

Brand Photography Guide

We all know a photo is worth a thousand words - this guide will show you some handy tips and tricks for choosing stock photos and planning a photoshoot to get the PERFECT images for your business.

Website Copywriting Workbook

A step-by-step work outlining the strategies I use with my 1:1 website clients to create custom, magnetic copy for your website that SELLS. You’ll get specific instructions, insider tips and my special secret sauce for how to write your Home Page, About Page, Services page and Contact page (yes, there is a trick to this!) If you’re still reading this far down THIS page, then you know my copywriting formulas work 🙂

Click below to complete your last job application ever – to work for your own damn self!

"MEL IS, HANDS DOWN, ONE OF THE BEST INVESTMENTS I'VE EVER MADE IN MY BUSINESS AND MYSELF."

I fumbled for years trying to create my website myself and regret not finding Mel sooner. She has saved me so much time and energy. My current website makes my mission and marketing so much clearer and has helped me grow and expand my business in ways I never expected. The investment I made continues to be helpful. The video tutorials and resources Mel gave me during our time working together have given me the ability to update my site on my own and have continued to serve me.
Alex
YOGA + MEDITATION TEACHER

"AS A DIRECT RESULT OF WORKING WITH MEL I WAS ABLE TO MAKE MORE SALES AND INCREASE REVENUE FOR MY COMPANY RIGHT AWAY."

"Mel delivered above and beyond my expectations. My favorite part of working with Mel is how truly easy and smooth the process was when working with her. She made sure that we both had fun AND got results while working together. Really one of the best designers out there and I can't recommend her highly enough."
Katie
DEVELOPMENT EXECUTIVE

"MEL'S REMARKABLE TALENT HAS SET ME APART IN MY INDUSTRY"

“Mel was a joy to work with, with an ease in communication and extremely prompt in responding to issues. Her remarkable talent has set me apart in my industry, with colleagues constantly asking me for her contact information which I can’t wait to share!”
Josie
AUTHOR, COACH & SPEAKER

"MEL HAS HER SHIT WELL AND TRULY TOGETHER."

"Mel's business advice was a delight. She's not just a web designer - she is ALSO an entrepreneur, and she'll share her secrets. This is what makes her so very worth it. You have really rocked my world, I'm so happy I hired you"
Mel Judson Katherine Testimonial
Katherine
COPYWRITER

FAQ

I like to jump on the phone and make sure it’s a perfect fit before sharing the investment for my programs 😉

You have the same number of hours in the day as Beyoncé. You have time for what you make time for and what could be more of a priority than creating the life of your dreams.

In terms of actual time investment, the modules will take you about 1 hour per week to go through at your own pace, and then between 1-3 hours per week of implementing the exercises, and then 1 hour a week for the coaching calls aka actual liquid gold. So you’re looking at about 3-6 hours per week through the 12 weeks of the program.

Yep! That’s freaking awesome! this program is for anyone who wants to have their own business so they can have complete freedom in their schedule to do whatever you want with your time. Could be travel, could be learning to play the Ukulele, could be to spend time with your kids – anything you want!

The only thing you *really* need is a computer with internet access and the self-control not to spend all day on Facebook 🙂

We will be reviewing the following apps/softwares some of which are paid and some are free. None of these are required for the program but you’ll likely want some combo of these things to get started with your business:

  • Instagram
  • Facebook
  • WordPress
  • Acuity
  • Calendly
  • ConvertKit
  • Zapier
  • PayPal
  • Dubsado
  • Slack
  • Thinkific
  • Zoom
  • Canva
  • Google Docs

We will walk you through this step-by-step in the program, but here is the gist:

You’ll need to purchase your domain name, such as www.spacejam.com or whatever you want to call your business. This is around $10/year.

You’ll need to purchase your hosting, this is what connects your domain name with the rest of the internet. There’s lots of options for this, we’ll go over the best ones and most plans start at around $5/month.

We will be building your website on WordPress which is free and we’ll show you step by step how to install it. Even if you aren’t tech savvy, I promise.

Jokes aside, I hear you on this one. I would like to tell you that your loved ones should support you unconditionally (they should) but the reality is sometimes they don’t. This is usually because they just want what’s best for you and if they don’t have your vision they might not be able to see how this really, truly *is* what’s best for you.

This is part of being an entrepreneur. Going against the grain and believing in yourself more than anyone else does. Also, if you are really worried about this we can go over how to talk to your loved ones about this major life pivot during our initial phone call.

Well shit, life would be pretty boring if you weren’t, wouldn’t it?! Do stuff that scares you. That is how you evolve and grow and level up in life. If you never did anything scary then you wouldn’t have learned to walk, talk, dance and swim. You got this and you are not alone. I am in your corner rooting for you and giving you a loving nudge to jump!

Since you get access to the entire program, community and support as soon as you enroll, there are no refunds. I could give you a refund but honestly I want you to have some skin in the game so that you actually show up, do the work and commit to creating magic and $$$ in your life and business.

This program was designed specifically for service-based, woman entrepreneurs who want to start/grow a business online. If you do something else but you still think this program may be right for you, fill out the application and we can discuss it on our call.

The Share Your Spark Academy is a sacred container for growth and transformation. Growing your business online is approximately 70% mindset. Men are cool and all, but I find that creating a space just for women allows us to get the best results and to openly and safely explore the specific and unique challenges of being a woman entrepreneur and a woman online.

Any person who identifies as a woman is welcome to apply.

Yas queen I admire your tenacity. We can go over any additional questions you have on our initial call which we will set up after you complete the Program Application 🙂

Yes, it does. Of course you get what you put into this and the proof is in the pudding. Take a look above at the results women have gotten from working with us. Also don’t eat pudding with proof in it that seems like a bad idea 😉

Welcome to the bottom of this long ass page! Since you’re down here, you either scrolled really quickly past everything else, in which case Hi, hello, welcome! Or you read through everything and you’re like “Yeah cool but…”

I hear you. This is freaking scary.

Look, I get it. Everything on this page and everything about the digital nomad lifestyle goes against what you were taught.

Do well in school, stay in line, don’t ruffle any feathers, don’t drink or party, get into a good University so your parents can brag, bust your ass getting good grades and either go to grad school or have a job lined up by Spring Semester senior year.

The point is, you did everything right. You did all the song and dances you were supposed to and what did it get you? If you’re a millennial, then you graduated into the. worst. job. market. in a hundred years. And if you were lucky enough to get a job, it didn’t pay even close to enough to eat anything other than ramen noodles after you paid your monster monthly student loan payment all for the privilege of spending 12 hours a day in a stuffy office where old people making $200k/year complain that you are lazy and entitled.

What the actual F$&*$?

You deserve to step into your FULL power. Not only do you deserve it but you honestly owe it to the world.

The world needs you to serve at the highest level. To offer your warmth, your wisdom, your guidance and your expertise. This is what you were born to do and you know it.

Yeah your parents might tell you you’re crazy, your friends who aren’t even lucky enough to have a crappy job like yours might think you’re being greedy. And your partner/roommate will just have to watch the rest of Scandal on Netflix without you cuz you’ll be busy being a mothafuckin BOSS.

But it will all be worth it. I promise. You can do this. You MUST do this. Otherwise, what else is there?

You got this. Rooting for you today and every day.

xo – Mel

Are you still here? Why?!? You got shit to do and so do I. So just click below and Apply for your new life which is *almost* as good as getting that Hogwarts letter. See you soon.

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