Our favorite tools, softwares & resources for online business

We’ve been in the online business game since 2017 and tested out dozens upon dozens of softwares for running your online business. Here are our favorite tools all in one place.

These are the actual softwares we use inside our own business, we never recommend anything without trying it out first to make sure it wins the Mel Judson seal of approval!

These are also the softwares we personally recommend to our private clients when setting up the systems and automations inside their business to complement their new brand and website.

Disclaimer: Some of the links on this page are partner and/or affiliate links. This means that we may receive a small commission if you make a purchase using one of the links at no extra cost for you. This supports the time we spend researching and developing trusted recommendations for you, at no extra cost to you. We only recommend softwares, services and products that we have tested and used inside our own business.

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Brand & Website Templates

Elevate Site Shop

WordPress Website Templates

The best website templates for coaches, course creators and podcasters. Okay, we may be a *little bit* biased here as this is our template shop. We designed these luxury templates with the exact same proven strategy we use with our private clients to help you get a beautiful, high-converting website quickly and on a budget.

Branding Templates

Fully Customizable in Canva

Modern and elevated pre-made brand identity kits including full brand boards, logo templates, typography design, and color palettes along with detailed instructions on how to uplevel your brand vibe.

Sneha Hiremath

Kajabi Sales Page Templates

If you need a template specifically for Kajabi, this is the place for you. No code, no stress, just beautiful, conversion focussed design to attract your dream clients & students.

All in One Platform to run your Business

Online Business Automator

All in one CRM

Your custom CRM created to support coaches & digital course creators in sustainably scaling your business online. Here you can house your email marketing, funnels, checkout pages, upsells, tripwires, calendar booking, payments and more. Complete with tech support, and on-demand Virtual Assistant Access.

Business Management Software


Checkout Cart

Thrivecart is our preferred checkout software. What we love about this software is that it allows you to increase your average order value by creating a funnel of order form bumps, upsells and downsells. It also comes with a built in affiliate dashboard AND a place to host your online courses. This is where our template shop courses are hosted and we are big fans.


Calendar Scheduling

We’ve been using Acuity since launching the business in 2017. This calendar booking software has staying power because of the ability to easily integrate with Google calendar, Zoom, Slack, Trello etc. You can use Acuity to set up a snazzy system where a client can book directly on your website, pay for the appointment and receive a Google calendar invite with a Zoom link. And you can even get a Slack notification for every step!


Contracts, Invoices & more

Dubsado is another mainstay in our software stack, we couldn’t run our business without it. Dubsado hosts your contracts, invoices and any forms / questionnaires you want to use for your clients. It’s especially fantastic for service based business owners like designers, photographers, and copywriters who want to be able to create multiple invoices, add payment plans and have clients complete feedback forms.


Task Management

Trello is another OG software that we’ve been using since the beginning to manage our team, internal tasks and personal to-do lists. Though other, more complex softwares exist for task management, we love Trello for its simplicity. The best task management system is one that you use and don’t get bogged down inside utilizing all the features. Plus, you can’t beat the price of FREE!


Screen Recording

The stats our in and Loom helped us cut down on 131 meetings this year, saving us and our clients hundreds of hours. Loom is a video screen recording software that lets you record your computer screen while talking in order to give feedback, send instructions or get tech support. There is a free plan and it’s a FANTASTIC way to save on meetings with your team and clients.


Virtual Meeting Software

Zoom is our favorite softwares for running all our team and client meetings. We also love the ability to integrate Zoom with endless softwares such as Slack, Google Calendar, and Acuity. You can also use AI to get summaries and transcripts of your meetings included action items and to-do lists. We also love to use zoom for webinars and live Q&A sessions inside group programs and courses.

Email Marketing & List Building

Active Campaign

Email Marketing

This is our preferred email list building software / CRM for our clients with larger lists and more complex sending needs. Active Campaign integrates fantastically with lots of other softwares, allowing you to create endless automations of pre-purchase sequences, post-purchase sequences, abandoned cart sequences etc.


Email Marketing

ConvertKit is our go-to email list building / CRM software for all new online business owners. It is easy to use and has all the features you could need to start and grow your email list. We prefer the minimalist approach of the ConvertKit email campaigns and we LOVE the higher than industry standard deliverability that comes with it.

Interact Quiz Builder

Quiz Builder

Quizzes are an effective and interactive way to build engagement and create buy-in with your audience. In general, we see better results with quizzes than with traditional PDF lead magnets. Interact is the best and easiest to use out of the box quiz builder on the internet. You can create your quiz in minutes and embed it directly on your website.

Design & Community Software


Professional Design Software

Adobe Photoshop and Adobe Illustrator are the industry standard professional design softwares. If you are an aspiring designer, these are the softwares for you. We use these professional softwares to create all of our client branding. Adobe offers a special student rate as well as regular promotions throughout the year.


DIY Design Software

Canva is the perfect design software for business owners DIYing their branding. It’s also great for professional designers to create items like PDF designs and social media templates that clients need to be able to easily edit. Sign up to Canva Pro and get a 30 day free trial – that’s 1 month free!


Pinterest Scheduling

Tailwind is our secret weapon for how we’ve been able to grow to over 100k monthly impressions on Pinterest. This tool lets you bulk schedule your pins and create saved lists of boards for quick pinning. It also has an AI tool to help you generate titles and descriptions and provides analytics for your Pinterest account.

You can also use this tool to schedule Facebook and Instagram posts.


Community Management

If you are looking to create a dedicated community for your online course or group program, Circle is the most robust option out there with the most opportunity for automations and integrations. Circle gives you full control over your membership community, allowing you to automatically add and remove members, as well as give different levels of access inside your membership. You can even host your online course and lead magnet content inside Circle.

Website Software


Website Building Software

Elementor is the drag and drop page builder that we use to build all of our client websites and website templates. It is a software that integrates with WordPress to allow you to build beautiful websites without any coding necessary. This powerful tool makes it so you can just click and edit any image or text inside of your website. It’s what we recommend for both professional designers and DIY’ers alike.


WordPress Theme

Our recommended WordPress theme. This is a longstanding and time-tested theme for WordPress. It is reliable and consistently compatible with WordPress and other plugins. We use this theme for all of our private clients and it works fantastically with Elementor. They also offer great customer support.


Image Compression

ShortPixel is the software we use with WordPress to compress images for client websites. It’s important to use the smallest image sizes possible on your website so that you can have optimal website size and speed which affects your SEO. Shortixel integrates directly with WordPress and you can set it up to automatically compress any images uploaded to your site without any loss in quality.


Website Hosting

Siteground is our preferred hosting option for new online business owners and websites with less than 10k visitors per month. It is a fantastic hosting solution on a budget, easy to use with reliable customer service. They also include your SSL certificate for free.


Website Hosting

Kinsta is the hosting solution we recommend to most of our private clients. This is one of the most secure and reliable hosting platforms out there and is especially optimized for WordPress websites. We recommend this to clients with a large audience and/or more than 10k views per month as Kinsta is designed to handle a higher volume of traffic.


Domain Registrar

Our go-to software for registering domain names. All of our 134723480 domain names are registered here. Namecheap is reliable, easy to use and offers competitive prices for domain names. They have a handy domain name availability search bar so you can see if your dream url is available and they make it easy to link your domain with the hosting provider of your choice.

Legal & Client Contracts

Sam Vander Wielen

Contract Templates

Are you running your business without any legal protection? Our long standing friend, amazing human and fellow online business owner, we trust Sam with all of our own contract templates and highly recommend her contract templates and Ultimate Bundle online course to all service-based online business owners.

Her template shop offers everything you need from client work agreements, affiliate agreements and website legal privacy policy and terms and conditions to ensure your business is both Legally Legit AND Protected.

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