The Mini-Brand

the mini-brand

Jumpstart your business and pitch in style with a professional brand to showcase your product, app or idea.

So you are starting a business, have an idea to pitch or are creating an MVP for your app or product. 

You know you need it to look slick with a professional brand & logo.

Since you’re in the early stages, a full on brand seems like overkill.

That’s where the mini-brand comes in.

Everything you need to launch & pitch your product or service in a way that says “Hey! I’m professional,  polished, and you can trust me.”




  • Custom Brand Questionnaire to help you gain clarity in your brand goals, determine your target audience and create a brand that will be magnetic to your ideal client
  • Mood Board to be our North Star as we develop your brand
  • Color Palette (5-7 colors)
  • 1 Primary logo design
  • 1 Alternate logo design
  • File Format Deliverables: Full Color, Grayscale and Inverted PNG & VECTOR


We’ll spend 2 weeks working together to craft your magnetic new brand.

WEEK 1: Brand Inspiration

Establishing the tone of your new brand will ensure it PERFECTLY represents you online.

We’ll strategize your new brand! You’ll complete a brand survey and make a Pinterest board (everyones favorite part). And we’ll identify your ideal to client to be sure we are creating a brand that will be MAGNETIC to them.

We’ll review 2 mood board + color palette options created using inspiration from your Pinterest board Website Inspiration Homework. 

We’ll develop a color palette with 5-7 colors based on your mood board. These colors will be custom designed to appeal to your target audience and to translate seamlessly into future designs for your brand such as a website, app and other marketing materials.

WEEK 2: Brand Development

It's time to combine all the Brand Research and Development from week 1 into a logo that you LOVE and can't wait to show everyone and their mom 🙂

I’ll send over 2 options for you to choose from for your logo based on your Mood Board and we’ll get branding!

Once we finalize your main logo, I’ll send over 2 options for your alt logo which you can use in any design situation where you don’t need to have a your full, main logo. Options = Freedom!

Once everything is approved by you I’ll send over all your final files: Full Color, Grayscale and Inverted PNG & VECTOR

Woohoo! You now have a shiny new brand as the cherry on top to your amazing new idea. I’m so excited for you and can’t wait for you to strut your stuff.


"Mel crafts unique and intuitive solutions"

I would absolutely recommend Mel because our site looks great and is in alignment with what else is happening in the marketplace. As a result, our collateral finally matched the quality of our product, and we're able to confidently drive clients to our site. My favorite part about working with Mel is that she gave us a video tutorial about how to use and update the site that was super helpful.
Gillian Bellinger
BIZ Development DIRECTOR


First, click here and fill out the form to get in touch with me. From there, we’ll set up a complementary discovery call to explore what you’re looking to create and how we can best work together.

After that, I’ll send along a Work Agreement and an Invoice to hold your spot.

Then, you’ll get a Welcome Packet with instructions for how you can get started right away!

Absolutely! Fill out this form to get in touch and we’ll schedule a call. After deciding to work together, you can complete the Work Agreement and 25% deposit to hold your spot. 

We can work around your schedule and get started at any predetermined date in the future!

You can pay via credit card or Paypal. We’re happy to offer a payment option through PayPal credit so we can start working together right away. You pay nothing today. You have no payments and zero interest for 6 months. 

I specialize in working with online entrepreneurs who are looking to share their story online in service of others. This means I work with Coaches, Bloggers (Food, Yoga, Wellness), Authors, Speakers, Artists, Digital Influencers, Registered Dietitians, Chefs, Therapists, Lawyers and basically *anyone* building a brand online.

Still not sure? Click here to get in touch and we can hop on the phone to discuss if it’s a good fit!

Click here to view some of my favorite projects! No matter what your brand is we will find the perfect design for you. We can create anything you want for your brand and website – whether you are a CPA or a non-profit, we can develop custom branding that works for you.

I am usually booked out 4-6 weeks in advance.

I will contact you within 48 hours of receiving this contact form to schedule a free discovery call.

"Mel delivered the site on time with some extra functionality"

“Mel was great to work with. She carefully and thoughtfully laid out exactly what we could expect. Additionally, her ability to deliver the site on time and with some extra functionality was amazing. My favorite part of working with Mel was her ability to understand what I wanted and provide a step or two past that. She was great at meeting our needs and on time. As a result I was able to provide attractive and informed advertising to clients. You will not regret working with Mel. She is, simply put, outstanding!”
aaron headshot
Aaron Krebs

NOW IS THE TIME TO Take charge of your story

Let’s create your perfect brand together.


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