One of the greatest joys of creating brands & website for people is the ability to amplify my impact. If I help one person share their message, that person can go on to help hundreds, thousands and tens of thousands.
This is one of those cases where I am so honored and proud to have worked with the wonderful Liz C. on her new brand and website launch, Heal with Liz.
Heal with Liz is a resource for people looking to recover and heal from ME/CFS (Myalgic Encephalomyelitis/Chronic Fatigue Syndrome). This is something that Liz suffered from for many years and now that she is recovered she has poured her heart and soul into creating a safe and informative place for people to heal, find recovery inspiration, and learn about helpful tests to treat their illness.
When Liz came to me, she had tried working with another brand and web designer thinking that she could save money in the beginning while she was just starting out. A bunch of $$$ and no website later, she realized that it would save her time, headaches AND money to give herself the gift of working with us at Mel Judson Branding & Web Design to receive a professional brand and website to launch Heal with Liz.
Liz was looking to create a place to empower people with ME/CFS and similar “Chronic” Illnesses with strategies and tools to restore their health. She wanted to create an uplifting and peaceful online space for them to discover steps to improve their health in the comfort of their own home. Her goal was to provide a roadmap, as someone who experienced ME/CFS who has made a full recovery, with easily digestible, research-backed content.
Inspiration & Mood Board
Because of the content-focus of the site as well as the conditions under which someone may be visiting the site, it was crucial to create a color palette and brand that would feel both calming and hopeful. We explored imagery of nature, mountains, oceans, greenery and growth as well as a human element in each of the mood board options.
Brand Adjectives: Authenticity, New Beginnings, Growth, Peace
Mood Board Options
We were inspired by images of calm oceans, cozy beds and natural, earthy colors. We also brought in some lavender hues to create warmth and an inviting, authentic color palette. The final color palette featured a range of calming blues, greens and violet hues complemented by neutral tones to set the foundation for a grounding yet uplifting website and brand.
Logo Exploration and Design
At the time when creating the logo concepts, the brand was called “One Health Step.” In the end, the final name evolved to “Heal with Liz” to add a warm, personal touch.
We developed 3 logo concepts for the brand:
The color gradient in the design is calming and creates hope and the heart icon promotes warm and accessibility in the brand.
Logo Concept 1: This concept emphasized the “New Beginnings” and “Growth” brand adjectives to employ imagery of leaves. The leaves are drawn together to create a sense of calm and peace.
Logo Concept 2: This concept emphasized the “Peace” brand adjectives to create a sense of relief and hope with the design.
Logo Concept 3: This concept was designed to align more with traditional health companies and blogs. Multiple icon options are presented here, all to promote the idea of the synergy of health and healthcare with a healthy lifestyle.
Final Logo Design
The final logo design was a variation of Logo Concept 2 and created with the brand name “Heal with Liz.” We designed the logo to be simple, easy to read and friendly. The color gradient symbolizes a progression towards recovery and hope.
The final brand design included a primary logo and an alternative logo design to be used as a favicon. We also guided Liz to work with a professional photographer to create beautiful brand photography that works seamlessly with the brand and website design.
We developed custom icons to represent each section of the Heal with Liz website and create a simple and appealing visual experience for her viewers.
For typography, we created a combination of fonts that are easy to read and create a warm, welcome environment while maintaining authority. The font pairing features Arbutus Slab for header text, Neue Einstellung for sub-headers and a nice, rounded Nunito for body text.
Website Design and Development
Next we designed and developed a fully custom website for the Heal with Liz brand. The website was built with ease of use in mind. Liz was planning to regularly add blog posts and resources, as well as update the site, so we made it almost as easy as sending an email for her to update any and all text on her website.
Take a peak at the final result:
Take a tour of Heal with Liz with Mel:
Launch Results: LIZ’S WEBSITE RECEIVED 11,000 VIEWS AND 100 NEW EMAIL SUBSCRIBERS JUST 3 WEEKS AFTER LAUNCHING HER NEW SITE
Here is what Liz has to say about her brand & website launch:
“MEL WILL DELIVER FOR YOU. AT THE FINAL HANDOFF SHE RECORDS A VIDEO AND PROVIDES YOU WITH AN ORGANIZED PACKET OF INFO WITH EVERYTHING YOU NEED TO UPDATE YOUR SITE. JUST GO WITH MEL – IT’S THE BEST DECISION YOU’LL EVER MAKE.”
- Mel first began by creating a beautiful color palette. What I love about Mel is that she takes revisions and feedback and transforms it into the next level that you didn’t even think was possible.
- Each step of the way, Mel was a great communicator. We used her client portal for easy communication and deliverables.
- Everyone who’s visited the site has said “It’s so calm and peaceful.”
- I launched 3 weeks ago and already have 100 newsletter signups and 11,000 visitors.
- Her team is also available for any maintenance updates which has given me peace of mind.
- People with chronic fatigue syndrome has told me that my blog gives them hope and this wouldn’t be possible without the magic that is Mel.
It was such a pleasure working with Liz to launch this brand and website and I am proud to say that both Liz and I are overjoyed with the results.
Be sure to head on over to Heal with Liz for some incredible resources on how you can recover from ME/CFS as well as reduce your stress and anxiety. Her posts are useful for everyone and Liz is such a wonderful light to have in your life.
You can check out the full design for Heal with Liz here in our portfolio along with some of the other sparkly brands & website we have developed.
xo – Mel