COMPLETE BRANDING & WEB DESIGN PACKAGE

Jumpstart your business with a site that is *perfectly* you

So you’ve finally decided to take the plunge and become one of those digital nomads, eh? CONGRATS! I’m super pumped for you.

You’re here because you know that in order to realize your dreams you need a brand and website that sets you apart from the crowd. You’re ready to launch your business the right way and invest in your future.

My signature framework will take you from business dreaming to business launching in one month flat.

Already have a site that you DIY’d? That’s great too! This package also works perfectly for online biz owners looking for a sparkle lift.

FOR ENTREPRENEURS READY TO LAUNCH THEIR BUSINESS & STAND OUT FROM THE CROWD

WHAT YOU CAN EXPECT:

  • A beautiful, fully functional new website that you’ll be pumped to send to prospective new clients
  • A mobile-first design that will look killer even on a tiny phone screen
  • A professional brand that is authentically *YOU* and reflects your expertise in your field. All built on an easy to use dashboard so you can update as you and your business evolve
  • Optional monthly site maintenance, giving you total peace of mind that someone else is handling the techy details and letting you focus on growing your business

SOUNDS GREAT! SOO WHAT'S *REALLY* INCLUDED?

WITH THE COMPLETE BRANDING & WEB DESIGN PACKAGE YOU’LL GET:

CUSTOM BRANDING

  • Custom Brand Questionnaire to help you gain clarity in your brand goals
  • 2 primary logo designs to choose from (square and banner variations)
  • Alternate logo
  • Favicon logo
  • Tagline Design
  • 3 Fonts (Accent, header and body)
  • 2 Mood Boards to choose from
  • 2 Color Palettes to choose from
  • 3 Brand Patterns
  • 6 Custom Brand Icons
  • Custom Landing Page Banner
  • Complete Branding Style Guide (includes main logo, secondary logo, sub mark, color palette, 3 fonts, 3 patterns and 6 icons)

WEBSITE

  • Home Page
  • About Page
  • Services Page
  • Client Love Page
  • Blog Page
  • Booking/Calendar Page
  • Contact Page
  • Custom Coming Soon page
  • Email Sign up Thank You Page
  • Basic SEO set-up
  • Mobile and tablet optimization
  • (8 pages total - Website pages are tailored to your individual business needs)
  • Automatic backup software installed tocreate daily backups of your site and store them in the cloud of your choice

ADDITIONAL SUPPORT

  • Domain Name & Hosting setup and training (the digital address for your website)
  • Integration with Email list builder (Convertkit, Mailchimp etc.)
  • 60 minute Website kickoff Strategy Session
  • Unlimited support via email while we work together to build your site
  • 1 Week of Post-launch Unlimited Email support
  • 30 minute 1:1 LIVE video training session
  • Custom Video and PDF tutorial so you know exactly how to navigate, create, and manage content on your site with ease

WEBSITE

A beautiful, fully functional new website that you’ll be pumped to send to prospective new clients

TRAINING

Video and PDF tutorial for using & updating your fabulous new site

CUSTOM BRANDING

A professional brand that is authentically *YOU* and reflects your expertise in your field

EASY TO USE

All built on an easy to use dashboard so you can update as you and your business evolves

MOBILE FIRST

A mobile-first design that will look killer whether it's on a tiny phone screen or a jumbotron

Logo, fonts & colors

All the bells and whistles you need to stay on brand while your business grows

RECENT WORK

"In the last three days, I've had 2 people say to me that they are sending me business because of my website."

"Mel Judson, my web designer, knows what she is doing. I recently redid my website, and it went live a few weeks ago and I thought that since I'm an attorney, no one cares about my website and I just needed something that's functional and pretty and not DIY.

How wrong I was! In the last 3 days, I've had two people - one client and one referral partner - say to me that they are sending me business because of my website. Good God, I love you Mel.
  • Mel helped me create copy that converts.
  • A current client of mine read the copy which Mel helped me draft out and he said ‘It was like you were speaking to me.’ And because of that I was the type of attorney he wanted to work with.
  • I literally just received an email from someone saying my website is fabulous. How many attorneys out there get people telling them their websites are fabulous?!

"My website is damn fabulous. It was made by Mel Judson and ya'll should use her."

HOW IT WORKS

We’ll spend 8 weeks working together to craft your brand & website

WEEK 1: Developing your site Strategy

We'll spend the first week working together to strategize the brand, copywriting and layout for your website. This intentional planning will set you up for success in your business.

We’ll jump on the phone and strategize about your new brand! You’ll complete a brand survey and make a Pinterest board (everyones favorite part). 

Customize our plan for what pages you need on your site and all the elements to go along with it like header images and testimonials.  

I’ll guide you through my signature framework for creating content and copywriting for your site that will get clients banging down your door to work with you

WEEK 2: Brand Inspiration

Establishing the tone of your new brand will ensure it PERFECTLY represents you online.

We’ll review 2 mood board + color palette options created using inspiration from your Pinterest board Website Inspiration Homework. 

WEEK 3: Brand Development

Logo, fonts, colors, brand photography and all the design elements we'll need to make your site sparkle and shine.

I’ll send over 2 options for you to choose from for your logo and color palette based on your Mood Board and we’ll get branding!

Your main logo, logo variations, fonts, color palette and inspirational images all together in one neatly packaged page.

WEEK 4: Homepage Design

Your website is coming together!

I’ll send over a design mockup of your homepage and we’ll finalize all your site photography. We’ll also put up a custom branded Coming Soon page on your current website to get people excited for what’s to come.

WEEK 5: Building out your site!

Your website is coming together!

It’s happening! I’ll create a fully functioning demo version of your site to see all of your hard work in action.

WEEK 6: Build Website

Your website is coming together!

It’s happening! I’ll create a fully functioning demo version of your site to see all of your hard work in action.

WEEK 7: Final Website Revisions

We're on the home stretch now!

We’ll go through your entire site together and make sure everything is PERFECTION before getting ready for launch.

WEEK 8: Go LIVE and Celebrate! 🥂

Your site goes live this Week! You'll get a customized teaching session and tutorial so you know exactly how to navigate, create, and manage content on your site with ease.

This is our time to go through your site together and teach you everything you need to know to update, add blog posts and swap out images. You’ll also get a PDF with step by step instructions and a video recording of our session to reference any time.

We’ll go through some basics for driving traffic to your site and *YOU* will do something amazing and fun to celebrate your launch and fabulousness.

We’ll check back in a week after your site is live to see if you need any final changes or advice on how to keep the train running. Congrats, you did it! 

"Mel's remarkable talent has set me apart in my industry"

“Mel produced not only my website and logo, but also established my entire brand with a product that blew me away. She was a joy to work with, with an ease in communication and extremely prompt in responding to issues. Her remarkable talent has set me apart in my industry, with colleagues constantly asking me for her contact information which I can’t wait to share!”
Dr. Josie Ahlquist
AUTHOR, COACH & SPEAKER

AND OF COURSE... BONUSES!

BONUS: LOGO FILE USAGE GUIDE PDF

Design can feel like another language. JPG, EPS, PNG? This guide will walk you through what file type to use for every part of your business. Making a t-shirt? Printing a poster? Just reference this PDF and you’ll know exactly which file to send along!

BONUS: BRAND PHOTOGRAPHY GUIDE PDF

We all know a photo is worth a thousand words - this guide will show you some handy tips and tricks for choosing stock photos and planning a photoshoot to get the PERFECT images for your site.

Kristi's business has grown exponentially since launching her new site now that she has an efficient process for attracting new leads & bringing in new clients.

When Certified Functional Wellness Coach Kristi started her business, she taught herself WordPress and set up her own website.

She found herself pouring hours and hours into her website and getting frustrated that she wasn't able to do all of the things that she wanted to do. 

Kristi says "When I reached the point in my business where I was ready to rebrand and have a more professional online presence, I reached out to Mel. It was clear from our very first conversation that she understood the needs of an online coach and entrepreneur."
  • I feel so good about having a website and brand that is authentic to me, true to who I am and true to the mission that I have in the world. I have a website that I can be proud and confident of sending my clients and prospects to.
  • Mel took the time to get to know me and my business needs and the entire process could not have been any more seamless or efficient. She has all of the systems in place to make it so easy. 
  • Not only is Mel efficient, organized and timely, but also she’s a fun, sparkling personality and is a joy to work with. 
  • Mel takes care of all the technology so that I can focus on my clients and the part of my business where I want to spend my time. 
     

"I am absolutely confident that if you work with her you will love the process and you will have an amazing brand and online presence that you can be proud of and that will help you to grow your business."

"WE WILL FOREVER RECOMMEND MEL & ARE INCREDIBLY HAPPY WITH OUR FINAL PRODUCT! "

"The process was straight forward, structured, and timely. It's clear Mel is very skilled at what she does and we felt our message and vision was conveyed perfectly."
Heather Borders
REGISTERED DIETITIAN

YOUR INVESTMENT IN THE COMPLETE BRANDING & WEB DESIGN PACKAGE IS $6,000 USD

Or 3 monthly payments of $2,200 

Marion earned $5k just 1 month after launching her new brand & website

"I had the absolute JOY of working with Mel on my sparkly new website.

When I met her I had a SquareSpace website that I had put together myself that honestly I was embarrassed about. It had no design features, it was very basic and really didn't serve what I was trying to create.

If you want your home on the web to feel beautiful, comfy and like an extension of you then you definitely need to talk to Mel!"
  • My new website has brought me so much confidence, I’m SO excited to share it with people and they love it.
  • What I loved most about working with Mel from our very first call was her process. I always knew where we were at, what was coming up, what was expected.
  • The timelines were so clear and it made me feel really comfortable and like I could trust her with the vision of what I was trying to create. 
  • I brought in about $5k of revenue in my first month which just blew me away. 
  • What I really love about Mel is that she held space for me to dive deep on the kind of business that I really wanted to create. 

"I would recommend Mel to any ambitious women who are ready to step into their power and serve their clients with more energy and enthusiasm."

"Mel is, hands down, one of the best investments I've ever made in my business and myself."

I fumbled for years trying to create my website myself and regret not finding Mel sooner. She has saved me so much time and energy. My current website makes my mission and marketing so much clearer and has helped me grow and expand my business in ways I never expected. The investment I made continues to be helpful. The video tutorials and resources Mel gave me during our time working together have given me the ability to update my site on my own and have continued to serve me beyond our six weeks virtually meeting together.
alex-nashton-mel-judson-client-love-website-branding
Alex Nashton
Yoga + Meditation teacher

FAQ

First, click here and fill out the form to get in touch with me. From there, we’ll set up a complementary discovery call to explore what you’re looking to create and how we can best work together.

After that, I’ll send along a Work Agreement and an Invoice to hold your spot.

Then, you’ll get a Welcome Packet with instructions for how you can get started right away!

Absolutely! Fill out this form to get in touch and we’ll schedule a call. After deciding to work together, you can complete the Work Agreement and 25% deposit to hold your spot. 

We can work around your schedule and get started at any predetermined date in the future!

I specialize in working with online entrepreneurs who are looking to share their story online in service of others. This means I work with Coaches, Bloggers (Food, Yoga, Wellness), Authors, Speakers, Artists, Digital Influencers, Registered Dietitians, Chefs, Therapists, Lawyers and basically *anyone* building a brand online.

Still not sure? Click here to get in touch and we can hop on the phone to discuss if it’s a good fit!

Click here to view some of my favorite projects! No matter what your brand is we will find the perfect design for you. We can create anything you want for your brand and website – whether you are a CPA or a non-profit, we can develop custom branding that works for you.

I am usually booked out 4-6 weeks in advance.

I will contact you within 48 hours of receiving this contact form to schedule a free discovery call.

For FINAL FILES you will receive the main logo, secondary logo, icons and patterns in .jpg, .png (transparent background), and .eps. You will receive all logo variations in full color, black and white, banner and square. Fonts are not included.

You can pay in either one or three installments via credit card or Paypal. We’re happy to offer a payment option through PayPal credit so we can start working together right away. You pay nothing today. You have no payments and zero interest for 6 months. 

All my websites are built using WordPress with the GeneratePress theme and the Elementor page builder. 

The Pro versions of both GeneratePress and Elementor are included in your package at no extra charge.

All sites are fully customized using coding and design skills.

I recommend SiteGround for all hosting and domain needs, but can use whatever hosting you already have set up (Bluehost, GoDaddy etc.) 

I recommend ConvertKit for email marketing needs, but can work with whatever you already have set up (Mailchimp, Constant Contact etc.)

For other softwares, we’ll use the ones you already have set up or I will recommend platforms based on your unique needs.

I use WordPress because it is the most powerful and flexible platform. I am able to take full advantage of the platform capabilities with my programming and coding knowledge.

There are plenty of other perfectly good platforms like Squarespace and Wix that are great for many different purposes. I prefer WordPress because I am an expert in this platform and my experience allows me to build you a perfectly customized site

Short answer, YES! WordPress is right for most small to medium sized businesses and online entrepreneurs. Don’t worry, my custom training video shows you why WordPress is your friend. It makes posting new content as easy as sending an email!

The only time I don’t recommend WordPress is if you want to create your site by yourself and you don’t have any experience. In that case, a drag and drop program like Squarespace or Wix will be best for you.

Having a website live on the internet comes with the following standard costs that are separate from the package above:

  1.  Domain: ~$12/year depending on your provider
  2. Hosting: ~$5-12/month depending on your provider
  3. Email Marketing: ~$0-30/month depending on your provider
  4. Calendar Booking: ~$0-30/month depending on your provider

Of course! I specialize in crafting your story into website and marketing copy that is raw, real and vulnerable. You will use my signature content development framework that helps you every step of the way to create copy for your site. This authentic approach is like a magnet for clients, which means more money for you!

I always recommend custom brand photography. Using photos of your smiling face on your website is the glue that will connect you to your audience. I provide a PDF with tips for getting the most out of your brand photographer, and in most cases I can recommend a photographer in your area to take the photos. 

If you *really* can’t get custom brand photos we will work together to select the best possible stock images for your site.  

NOW IS THE TIME TO START LIVING THE LIFE YOU’VE ALWAYS IMAGINED

Let’s create your perfect brand and website together.

Liz's website received 11,000 views and 100 new email subscribers just 3 weeks after launching her new site

"After healing from chronic fatigue syndrome, I wanted to provide a calm, hopeful and actionable destination for other's on the road to recovery.

Mel made my vision come to life. Before I found Mel I was actually working with another web designer. I thought that by finding someone low cost I would be saving money - I was wrong. Halfway into the project (and $$$ later) it was looking more like a personal blog and I really wanted something more. 

Then a good friend told me: "You have to hire Mel."
  • Mel first began by creating a beautiful color palette. What I love about Mel is that she takes revisions and feedback and transforms it into the next level that you didn’t even think was possible. 
  • Each step of the way, Mel was a great communicator. We used her client portal for easy communication and deliverables.
  • Everyone who’s visited the site has said “It’s so calm and peaceful.”
  • I launched 3 weeks ago and already have 100 newsletter signups and 11,000 visitors.
  • Her team is also available for any maintenance updates which has given me peace of mind.
  • People with chronic fatigue syndrome has told me that my blog gives them hope and this wouldn’t be possible without the magic that is Mel.  

"Mel will deliver for you. At the final handoff she records a video and provides you with an organized packet of info with everything you need to update your site. Just go with Mel - it's the best decision you'll ever make."

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