COMPLETE BRANDING & WEB DESIGN PACKAGE

Jumpstart your business with a site that is *perfectly* you

So you’ve finally decided to take the pluge and become one of those digital nomads, eh? CONGRATS! I’m super pumped for you.

You’re here because you know that in order to realize your dreams you need a brand and website that sets you apart from the crowd. You’re ready to launch your business the right way and invest in your future.

My signature framework will take you from business dreaming to business launching in one month flat.

Already have a site that you DIY’d? That’s great too! This package also works perfectly for online biz owners looking for a sparkle lift.

FOR ENTREPRENEURS READY TO LAUNCH THEIR BUSINESS & STAND OUT FROM THE CROWD

WHAT YOU CAN EXPECT:

  • A beautiful, fully functional new website that you’ll be pumped to send to prospective new clients
  • A mobile-first design that will look killer even on a tiny phone screen
  • A professional brand that is authentically *YOU* and reflects your expertise in your field. All built on an easy to use dashboard so you can update as you and your business evolve
  • Optional monthly site maintenance, giving you total peace of mind that someone else is handling the techy details and letting you focus on growing your business

SOUNDS GREAT! BUT WHAT'S *REALLY* INCLUDED?

WITH THE COMPLETE BRANDING & WEB DESIGN PACKAGE YOU’LL GET:

CUSTOM BRANDING

  • 2 primary logo designs to choose from
  • Alternate logo
  • Favicon logo
  • 3 Fonts (Accent, header and body)
  • 2 Mood Boards to choose from
  • 2 Color Palettes to choose from
  • Custom Landing Page Banner
  • Complete Branding Style Guide

WEBSITE

  • Home Page
  • About Page
  • Services Page
  • Client Love Page
  • Blog Page
  • Booking/Calendar Page
  • Contact Page
  • Custom Under Construction page
  • Email Sign up Thank You Page
  • Basic SEO set-up
  • Mobile and tablet optimization
  • (Website pages are tailored to your individual business needs)

ADDITIONAL SUPPORT

  • Domain Name & Hosting setup and training (the digital address for your website)
  • Integration with Email list builder (Convertkit, Mailchimp etc.)
  • Weekly Strategy Sessions (1 hour/week)
  • Unlimited support via email while we work together to build your site
  • 1 Week of Post-launch Unlimited Email support
  • Custom Video and PDF tutorial so you know exactly how to navigate, create, and manage content on your site with ease

HOW IT WORKS

WEEK 1: Developing your site Strategy

We'll spend the first week working together to strategize the brand, copywriting and layout for your website. This intentional planning will set you up for success in your business.

We’ll jump on the phone and strategize about your new brand! You’ll complete a brand survey and make a Pinterest board (everyones favorite part). 

Customize our plan for what pages you need on your site and all the elements to go along with it like header images and testimonials.  

I’ll guide you through my signature framework for creating content and copywriting for your site that will get clients banging down your door to work with you

WEEK 2: Brand Inspiration

Establishing the tone of your new brand will ensure it PERFECTLY represents you online.

We’ll review 2 mood board + color palette options created using inspiration from your Pinterest board Website Inspiration Homework. 

WEEK 3: Brand Development

Logo, fonts, colors, brand photography and all the design elements we'll need to make your site sparkle and shine.

I’ll send over 2 options for you to choose from for your logo and color palette based on your Mood Board and we’ll get branding!

Your main logo, logo variations, fonts, color palette and inspirational images all together in one neatly packaged page.

WEEK 4: Homepage Design

Your website is coming together!

I’ll send over a design mockup of your homepage and we’ll finalize all your site photography. We’ll also put up a custom branded Coming Soon page on your current website to get people excited for what’s to come.

It’s happening! I’ll create a fully functioning demo version of your site to see all of your hard work in action.

WEEK 5: Build Website

Your website is coming together!

It’s happening! I’ll create a fully functioning demo version of your site to see all of your hard work in action.

We’ll go through your entire site together and make sure everything is PERFECTION before getting ready for launch.

WEEK 6: Go LIVE and Celebrate! 🥂

Your site goes live this Week! You'll get a customized teaching session and tutorial so you know exactly how to navigate, create, and manage content on your site with ease.

This is our time to go through your site together and teach you everything you need to know to update, add blog posts and swap out images. You’ll also get a PDF with step by step instructions and a video recording of our session to reference any time.

We’ll go through some basics for driving traffic to your site and *YOU* will do something amazing and fun to celebrate your launch and fabulousness.

We’ll check back in a week after your site is live to see if you need any final changes or advice on how to keep the train running. Congrats, you did it! 

AND OF COURSE... BONUSES!

BONUS: LOGO FILE USAGE GUIDE PDF

Design can feel like another language. JPG, EPS, PNG? This guide will walk you through what file type to use for every part of your business. Making a t-shirt? Printing a poster? Just reference this PDF and you’ll know exactly which file to send along!

BONUS: BRAND PHOTOGRAPHY GUIDE PDF

We all know a photo is worth a thousand words - this guide will show you some handy tips and tricks for choosing stock photos and planning a photoshoot to get the PERFECT images for your site.

YOUR INVESTMENT IN THE COMPLETE BRANDING & WEB DESIGN PACKAGE IS $3,997 USD

A payment plan is included at no extra charge.

"Mel crafts unique and intuitive solutions"

I would absolutely recommend Mel because our site looks great and is in alignment with what else is happening in the marketplace. As a result, our collateral finally matched the quality of our product, and we're able to confidently drive clients to our site. My favorite part about working with Mel is that she gave us a video tutorial about how to use and update the site that was super helpful.
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Gillian Bellinger
BIZ Development DIRECTOR

FAQ

First, click here and fill out the form to get in touch with me. From there, we’ll set up a complementary discovery call to explore what you’re looking to create and how we can best work together.

After that, I’ll send along a Work Agreement and an Invoice to hold your spot.

Then, you’ll get a Welcome Packet with instructions for how you can get started right away!

Absolutely! Fill out this form to get in touch and we’ll schedule a call. After deciding to work together, you can complete the Work Agreement and 25% deposit to hold your spot. 

We can work around your schedule and get started at any predetermined date in the future!

I specialize in working with online entrepreneurs who are looking to share their story online in service of others. This means I work with Coaches, Bloggers (Food, Yoga, Wellness), Authors, Speakers, Artists, Digital Influencers, Registered Dietitians, Chefs, Therapists, Lawyers and basically *anyone* building a brand online.

Still not sure? Click here to get in touch and we can hop on the phone to discuss if it’s a good fit!

Click here to view some of my favorite projects! No matter what your brand is we will find the perfect design for you. We can create anything you want for your brand and website – whether you are a CPA or a non-profit, we can develop custom branding that works for you.

I am usually booked out about 4 weeks in advance.

I will contact you within 48 hours of receiving this contact form to schedule a free discovery call.

All my websites are built using WordPress with the GeneratePress theme and the Elementor page builder. 

The Pro versions of both GeneratePress and Elementor are included in your package at no extra charge.

All sites are fully customized using coding and design skills.

I recommend SiteGround for all hosting and domain needs, but can use whatever hosting you already have set up (Bluehost, GoDaddy etc.) 

I recommend ConvertKit for email marketing needs, but can work with whatever you already have set up (Mailchimp, Constant Contact etc.)

For other softwares, we’ll use the ones you already have set up or I will recommend platforms based on your unique needs.

I use WordPress because it is the most powerful and flexible platform. I am able to take full advantage of the platform capabilities with my programming and coding knowledge.

There are plenty of other perfectly good platforms like Squarespace and Wix that are great for many different purposes. I prefer WordPress because I am an expert in this platform and my experience allows me to build you a perfectly customized site

Short answer, YES! WordPress is right for most small to medium sized businesses and online entrepreneurs. Don’t worry, my custom training video shows you why WordPress is your friend. It makes posting new content as easy as sending an email!

The only time I don’t recommend WordPress is if you want to create your site by yourself and you don’t have any experience. In that case, a drag and drop program like Squarespace or Wix will be best for you.

Having a website live on the internet comes with the following standard costs that are separate from the package above:

  1.  Domain: ~$12/year depending on your provider
  2. Hosting: ~$5-12/month depending on your provider
  3. Email Marketing: ~$0-30/month depending on your provider
  4. Calendar Booking: ~$0-30/month depending on your provider

Of course! During our weekly strategy sessions we will discuss your business and your story. Using my signature content development framework, I specialize in crafting your story into website and marketing copy that is raw, real and vulnerable. This authentic approach is like a magnet for clients.

I always recommend custom brand photography. Using photos of your smiling face on your website is the glue that will connect you to your audience. I provide a PDF with tips for getting the most out of your brand photographer, and in most cases I can recommend a photographer in your area to take the photos. 

If you *really* can’t get custom brand photos we will work together to select the best possible stock images for your site.  

"Mel delivered the site on time with some extra functionality"

“Mel was great to work with. She carefully and thoughtfully laid out exactly what we could expect. Additionally, her ability to deliver the site on time and with some extra functionality was amazing. My favorite part of working with Mel was her ability to understand what I wanted and provide a step or two past that. She was great at meeting our needs and on time. As a result I was able to provide attractive and informed advertising to clients. You will not regret working with Mel. She is, simply put, outstanding!”
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Aaron Krebs
WRITER & PRODUCER

NOW IS THE TIME TO START LIVING THE LIFE YOU’VE ALWAYS IMAGINED

Let’s create your perfect brand and website together.

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