Business coaching

A 90 day 1:1 mentorship program to help you identify, strategize and reach your business goals.

Hey sparkly business owner! Raising a glass to you for landing on this page, I can already tell you are ready to get to werk! 

You’re here because you have a business and a passion and you are looking for a tried and true path to follow in order to supercharge your biz. 

You’ve pieced together marketing blog posts, listened to literally every episode of Gary V, and dabbled in Instagram, Pinterest and lately you’ve started thinking about LinkedIn as well. 

The trouble is, you only have so many hours in a day and you want to make sure you are focusing on the right activities in your business that will expand your reach and get your more clients.

Some systems and automations to put some of that marketing on autopilot wouldn’t hurt either, right?

You are in the right place and I am so glad that you are here.

You are ready to put in the work, but you want to make sure you are taking the right steps

Imagine a world where you woke up each day knowing exactly what you need to do to move your business forward. 

Imagine being able to predict your monthly income for the next 3, 6 or 12 months so you can actually plan a vacation!

Imagine having systems in place that onboard clients *for* you so you can focus on doing what you do best, staying in your zone of genius with the service you provide. 

This is all possible for you.

Mel Judson Branding Web Design About

You have your own dream to build. Your own voice and your own message to share. You are meant to be serving the world with your gifts, bringing your energy and warmth and light to people who need it.

You didn’t come this far just to spend the rest of your life wasting away in an office dreaming about retirement, did you?

You were meant for something more. And it’s up to you to take action right now to get yourself there.

Who am I to tell you these things?

Hi! I’m Mel. And I am ACTUAL LIVING PROOF that this is possible for you.

Four years ago I wrote a check for groceries that I knew would bounce because it was my only way to get food that week. I was over $100,000 in debt from student loans, had no apartment, no car, and no job.

Now I travel the world full time, running my multiple six-figure business from hotels, airplanes, beaches and mountain tops. Okay, there isn’t usually wifi on top of mountains but you get what I mean! This year alone I’ve traveled to Bali, Singapore, Tokyo, New York, Los Angeles, London, Barcelona, and Lisbon. I even learned to speak Portuguese (badly)!

The thing is, you already have the skills you need to change your life.

Whatever your skills are, all you need to do is find a niche where people need a service/skill that you already have, create an offer to serve those people and then get yourself in front of their eyeballs so that they can purchase your offer. Then, deliver on the thing you sell, add lots of value to your client’s lives, and do that again and again and boom! You have an actually legitimate and profitable online business.

It really is possible. but let's not confuse "possible" with "easy"

If you have started researching how to grow and scale your biz ONLINE, chances are you quickly became overwhelmed by the amount of resources available online.

“So do I have to be on Facebook, Instagram AND Pinterest all day every day? Do I need to switch my website from SquareSpace to WordPress? How much money do I *really* need to run Facebook ads? Can I just outsource all this to someone else?


There are so, so, so many questions, problems and concerns that come with growing your online business and you feel like there is nowhere to turn for the *real* answers.

Here’s the truth: 

the implementation is where most people get stuck and fail.

That is because each person, situation and business is different.

So you need to take the information you learn online and apply it to your specific situation, and if you don’t have an expert who has done this before to guide you, you will face a ton of roadblocks and never know if you are actually headed down the right path.

It’s possible that after 1-3 years of trial and error, working 12 hours a day and seeing what works that you could build a sustainable, profitable business yourself and THEN take the time you want to spend with your family, traveling etc. That’s one way to do it.

Or you could take a shortcut.

You could have an expert in your corner to guide you every step of the way and make sure you are headed down the right path.

Let’s rename your strategy from “Some Day” to “Today.”

You are in control. You have the power. You can decide today, right now, to create the life of your dreams.

Are you in? Yeah you are 🙂

I created this business mentorship program because the world needs you.

The world needs you to step fully into your power and serve at the highest level.

I created this program for you because it is the program I wish I had when I was getting started. I started and scaled my Branding & Web Design business to multi-six figures in under 6 months. I am still running that business in addition to mentoring women on how to do the same, so I know first hand what it takes to run a successful business.

However you landed on this page, whether you’ve been following me on Insta forever, or you just found yourself in the weird part of Facebook and somehow clicked over to this page…

this is the sign you have been waiting for and the nudge that you need to get started.

Take action to create your future life of freedom and financial responsibility today. No one is going to do this for you. The world will be perfectly happy to let you waste away at your day job or working 15 hours a day in your own business until you save up enough money for retirement (lol).

Don’t let life happen to you.

Decide that you will explode into the next phase of your life and make the life you want happen.

Choose freedom and a life filled with adventure, risk, travel, laughter and yes, some hard work 🙂

Some of the successes we've celebrated with our fabulous clients

The Business Mentorship Program

A 90 day 1:1 mentorship program for you to identify, strategize and reach your business goals.

This is the program for you to to launch you and your business into the next phase of growth and create a seriously sustainable and profitable business.

Besides magic and fairy dust, here’s what you actually get when you enroll:

Customized Support: 2 one-hour video coaching calls per month x 3 months

Unlimited Slack Access & Ongoing Support between coaching sessions

Custom reviews, feedback and reflections on all of your work throughout the program

Access to exclusive formulas, templates, scripts, guides and other resources created to help you grow and scale your business

Access to my network of professionals for you to partner and collaborate with 


Through our work together, Kri was able to 4x her income to hit $30k high months, hire a team to support her and launch her signature group program to amplify her impact. Now she travels around the world working with VIP clients while her team supports her business.

Before our work together, Kri felt like she was in over her head.

When Kri came to us, she was working A LOT to serve her clients. Sometimes even til 4am and she was struggling to scale her business.

After just 4 months of working together, Kri hired a team, expanded her offerings and created time and freedom in her business. Now she finally has time to implement all those ideas that have been hanging around on her “someday” list.

The Business Mentorship Program is designed to include everything that you need to scale your online business and nothing that you don’t.

I have developed a no-fluff, no-nonsense but still fabulously fun framework for you to learn everything you need to reach your business goals.

SILVER JEWELER ALLISON INCREASED HER INCOME BY 486% and 5x'd her website sales conversion rate

Meet Jeweler Allison and hear her inspiring journey of how she’s been able to:

  • Increase her sales 486% increase from First Quarter last year (and there’s still 7 weeks left in the quarter!!!)
  • Implement a kick ass Facebook ads strategy that drove 35% of her revenue during her holiday sale and 33.3% of her Valentine’s Day sales
  • 5x increase in website sales conversion rate
  • Started posting on IG stories regularly, increasing her brand awareness and driving sales
  • Became more clear and confident in her messaging and used this clarity to generate two kickass and high-converting email marketing campaigns
  • Optimized her website to drive email list signups and decrease abandoned cart rate

Here’s a look at what we’ll be covering in our 90 day honeymoon together.

Note: This is a general overview and not all modules will apply to you. The framework will be customized for your specific business goals determined in our first session together 🙂 


Module 1: Discover Your Ideal Client

You’ll Create:

  • Your Mission: Who are you and who do you help?
  • Your Niche: Who are these people, specifically, and where do you find them?

At the end of this module you’ll have completed an Ideal Client Questionnaire and created your ideal client avatar so that you know exactly who you are speaking to, what their pains are and what they desire. Getting clear on this is the first step to making that $$$ in a direct and purposeful way.


Module 2: Create Your Offer

You’ll Create:

  • Your Signature offers and products for clients and what the offer includes
  • Your offer/product pricing structure

Here you will get super clear on what results you create for your clients. If you’ve never had a client before, we will go into what results you create at your job or in other areas of your life and create your offer from there. And we will talk all about the psychology of pricing and you will learn how to properly price your offer so that it sells.


Module 3: Create/Refresh Your Online Brand

You’ll Create:

  • Your Pinterest Board to identify visuals that will appeal to your ideal client
  • Your Brand Adjectives to act as a North Star for your brand
  • Your Mood Board to bring together the visual inspiration for your brand
  • Your Color Palette designed to be magnetic to your ideal client
  • Your very own Logo! No worries if you’re a beginner we’ll go through it step by step 🙂
  • You’ll select 3 fonts for your brand to use throughout your website and any other marketing materials
  • You’ll put everything above on a fancy shmancy Brand Board so that you (and your future team) can easily reference your visual identity for stay #OnBrand always.


Module 4: Build an Audience with Social Media + Organic Marketing

You’ll create:

  • Your Instagram + Facebook business pages (or refine them if you have these!)
  • Start creating content designed to build an Audience
  • Posting about your offer/product and engaging in revenue generating activities on social media

This is where it gets really freaking exciting because we take all the work from modules 1-3 and put it into action. What’s cool about this is you’ll be able to start seeing results and generating revenue from your new offers while the program is still running! 

The key here is that you’ll learn how to talk to your audience in a way that is authentic and really speaks to them and gets them to take action. I’m sure you’ve seen a lot of spammy, gross selling online and you’ll learn here how to avoid that and what to do instead.


Module 5: Create/refresh Your Website: Your 24/7 Employee

You’ll create:

  • Your website copy using my signature Website Copywriting Guide framework and strategies for writing copy that sells
  • You’ll get your Website all set up online with guidance from my team of branding and web design experts
  • You’ll customize your website with your shiny new brand colors from Module 3 and you’ll add in your brand images and copy.
  • Mobile/tablet optimize
  • Integrate Contact Form

Now you have a legit AF WEBSITE that gets you instant credibility online and positions you as an expert in your field. This is huge and will set you apart from the crowd online. It’s all happening, I’m so excited for you!!

**Note: If you already have a website, we’ll go through it with a fine-toothed comb and identify key areas of branding/copy that can be improved and optimized.


Module 6: Slay Your Sales calls + Client Delivery

You’ll create:

  • Your own, custom social media/email script to take people from inquiry to sales call
  • Link your website contact form to an online scheduler to automatically set up sales calls with ideal clients
  • A customized Sales call script to follow for your business so you know exactly what to say every time you get on a call and how to deal with objections
  • A welcome packet to smoothly onboard your clients and give them a rockstar experience once they sign on with you.

We’ll also go over some tech/admin stuff like contracts and how to get paid and I’ll give you some insider tips on creating drama-free client experiences so you get those glowing testimonials 🙂


Bonus Module: Systems and Automation

Throughout the course of our work together we’ll introduce softwares where you can create systems and automation to free up your time. 

We will identify any and all tasks that could be done by a robot, for example posting on Pinterest or sending an automatic follow-up email 2 weeks after your customer makes a purchase, and set up ways to automate these tasks. 

We will also take a look at your day-to-day business operations and help you optimize your time through batching tasks and time management to keep the focus on revenue generating activities and ensure you aren’t spending too long on any particular task.

So there you have it. 12 weeks, 90 days to optimizing your online business.

After the Business Mentorship Program you will have clarity on who you help and how you help them, get clear on your offers and how to message them, set up a brand and website online to give you credibility and position you as an authority in your niche and become magnetic to your audience to create revenue by being authentic and consistent through organic and consistent social media marketing. Phew, that was a mouthful and a half!

You will be set up with everything you need to run a profitable and sustainable online business and finally be able to have that freedom and financial security in your life that you know your deserve.

Engagement Ring Jeweler Will hired a team & made in a month what they used to make in a year

  • Meet Will and hear his inspiring journey of how he’s been able to:

    • Increase sales over 450% to make in a month what they used to make in a year
    • Hire 2 employees and develop a company culture
    • Had their biggest month EVER and on track to crush their “reach for the stars” annual sales goal
    • Gained confidence as a CEO in the business with systems in place to track time, employee resources time, finances, leads and measure the results of marketing
    • Implemented new revenue channels and marketing channels
    • Developed client tracking system and database to better serve customers and create recurring revenue opportunities
    • Mastered his time management in order to maximize creative output

When you enroll, you will also get a handful of juicy resources to help you build out a magnetic brand for your business.

Brand Photography Guide

We all know a photo is worth a thousand words - this guide will show you some handy tips and tricks for choosing stock photos and planning a photoshoot to get the PERFECT images for your business.

Website Copywriting Workbook

A step-by-step workbook outlining the strategies I use with my 1:1 website clients to create custom, magnetic copy for your website that SELLS. You’ll get specific instructions, insider tips and my special secret sauce for how to write your Home Page, About Page, Services page and Contact page (yes, there is a trick to this!) If you’re still reading this far down THIS page, then you know my copywriting formulas work 🙂

Meet Copywriter & Storyteller Georgina and hear her inspiring journey of how she's been able to:

  • Get clarity on the type of business she wanted to create
  • Launch her Facebook Community to speak to her Ideal Client
  • Map out an entirely new sales funnel designed to CONVERT
  • Confidently start sharing her message consistently online
  • AND started building out her team.

Meet Writer, Biz mentor & Storyteller Ai-Mei Nguyen and hear her inspiring journey of how she's been able to:

  • Got laser focused on her messaging and discovered her ideal client.
  • Created more time and space for creativity, showing up consistently and as a result generated twice her income

  • Connected with an amazing sisterhood!!

  • Discovered her most authentic voice.

  • Stepped into her leadership

  • Launched a FB Community and connected with her vibe tribe.
  • Learned how to build a real business with systems and using business strategy!


"Today I was at the beach, doing my affirmations and working on my client codes and when I got back a perfect, ideal client was waiting for me in my inbox. All because of the step-by-step inner work through the program"

Before our work together, Maddison had no website and wasn’t ready to launch her fitness coaching business.

After just 3 months of working together, Maddison was able to implement our marketing strategies to get her ideal clients reaching out to HER (instead of the other way around) and finally launch a beautifully designed website she can be proud of. 

Click below to enroll today

The Business Coaching Investment is $2000/mo for 3 months


You have time for what you make time for and what could be more of a priority than creating the life of your dreams.

In terms of actual time investment, the modules will take you about 1 hour per week to go through at your own pace, and then between 1-3 hours per week of implementing the exercises, and then 1 hour every 2 weeks for the coaching calls aka actual liquid gold. So you’re looking at about 3-6 hours per week through the 12 weeks of the program.

This program is for anyone who wants to grow your business online so that you can have complete freedom in your schedule to do whatever you want with your time. Could be travel, could be learning to play the Ukulele, could be to spend time with your kids – anything you want!

The only thing you *really* need is a computer with internet access and the self-control not to spend all day on Facebook 🙂

We will be reviewing the following apps/softwares some of which are paid and some are free. None of these are required for the program but you’ll likely want some combo of these things to get started with your business:

  • Instagram
  • Facebook
  • WordPress
  • Acuity
  • Calendly
  • ConvertKit
  • Zapier
  • Dubsado
  • Slack
  • Thinkific
  • Zoom
  • Canva
  • Google Docs

We will walk you through this step by step in the program, but here is the gist:

You’ll need to purchase your domain name, such as or whatever you want to call your business. This is around $10/year.

You’ll need to purchase your hosting, this is what connects your domain name with the rest of the internet. There’s lots of options for this, we’ll go over the best ones and most plans start at around $5/month.

Jokes aside, I hear you on this one. I would like to tell you that your loved ones should support you unconditionally (they should) but the reality is sometimes they don’t. This is usually because they just want what’s best for you and if they don’t have your vision they might not be able to see how this really, truly *is* what’s best for you.

This is part of being an entrepreneur. Going against the grain and believing in yourself more than anyone else does. Also, if you are really worried about this we can go over how to talk to your loved ones about this major life pivot during our initial phone call.

I understand. My loving encouragement is to do stuff that scares you. That is how you evolve and grow and level up in life. If you never did anything scary then you wouldn’t have learned to walk, talk, dance and swim. You got this and you are not alone. I am in your corner rooting for you and giving you a loving nudge to jump!

Since you get access to me, the entire program and support as soon as you enroll, there are no refunds. This policy also exists so that you actually show up, do the work and commit to creating magic and $$$ in your life and business.

Yep, you’re in the right place! This program was designed specifically for entrepreneurs who want to start/grow a business online whether that’s service or e-commerce based. If you do something else but you still think this program may be right for you, we can discuss it on our call.

Yas queen I admire your tenacity. We can go over any additional questions you have on our initial call 🙂

Meet Business Mentor Franzi and hear her inspiring journey of how she's been able to:

  • Completely overhaul her business model to get clear on her niche and transition into business coaching

  • Develop systems and structure in her business to allow her to grow her business with ease and flow

  • Launch and book out her signature high-ticket coaching program

  • Get booked for on stage speaking gigs

  • Build out her team to scale with spaciousness and confidence

Some more client results

Welcome to the bottom of this long ass page! Since you’re down here, you either scrolled really quickly past everything else, in which case – Hi, hello, welcome! Or you read through everything and you’re like “Yeah cool but…”

I hear you. This is freaking scary.

You deserve to step into your FULL power. Not only do you deserve it but you honestly owe it to the world.

The world needs you to serve at the highest level. To offer your warmth, your wisdom, your guidance and your expertise. This is what you were born to do and you know it.

Yeah your loved ones might tell you you’re crazy. And your partner/roommate/child/cat will just have to watch the rest of Cheer on Netflix without you cuz you’ll be busy being a mothafuckin BOSS.

But it will all be worth it. I promise. You can do this. You MUST do this. Otherwise, what else is there?

You got this. Rooting for you today and every day.

xo – Mel



"Mel dives into your business as if it were her own."

"It's a truly beautiful experience to work with Mel. She's not only super professional, but also she dives into your business as if it were her own. I love her 'no fluff' work ethic and the way she guides you through the process. She supports you even (and especially) when you feel a bit of resistance. Mel 100% knows what she is doing. She's structured, she's caring and she truly roots for you and you can feel it in working with her every step of the way."
Franziska Steiner
Business Mentor

Are you still here? Why?!? You got shit to do and so do I. So just click below and Apply for your new life which is *almost* as good as getting that Hogwarts letter. See you soon.


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