BRAND STRATEGY

personal BRAND STRAteGEY

A 90 day 1:1 mentorship program to help you identify, strategize and develop your personal brand with the perfect combination of fun, soul and serious getting shit done.

You’re here because you have a business and a passion and you are looking for a tried and true path to follow in order to supercharge your brand. 

You’ve pieced together marketing blog posts, listened to literally every episode of Gary V, and dabbled in Instagram, Pinterest and lately you’ve started thinking about LinkedIn as well. 

The trouble is, you only have so many hours in a day and you want to make sure you are focusing on the right activities in your brand that will expand your reach and get your more clients.

Some systems and automations to put some of that marketing on autopilot wouldn’t hurt either, right?

When your business runs on a personal brand, YOU are the marketing strategy. Your energy, your joy, your words, ALL of that sets the tone and creates the success of your brand.

You are ready to put in the work, but you want to make sure you are taking the right steps

The thing is, you love what you do and who you serve…it’s just the whole strategic marketing and branding thing that’s got you feeling overwhelmed.

Lately, you just aren’t sure what to say or how to say it. So – because it doesn’t feel perfect …you say nothing. You stop showing up. And, when you *do* post it feels surface level…and the results reflect that. ⁣

The reason you feel like you have nothing to say online ISN’T because you don’t have a voice…it’s because that voice needs to be uncovered, given some love, water, and sunshine.

Once you discover your flow there is no more distinction between IRL you + your online persona because you are existing in your purest and truest form. Your essence becomes liberated.⁣

You get to just show up fluidly as who you are and how you are in any moment. No filter. No fear. No fluff. Just raw, real you. ⁣

That’s the voice that your audience wants to hear. 

Imagine a world where you woke up each day knowing exactly what you need to do to move your online brand forward. 

Imagine having systems in place that run your marketing *for* you so you can focus on doing what you do best, staying in your zone of genius with the service you provide. 

This is all possible for you.

How do I know this is true? Because I, a living, breathing, regular human, did it myself so I know that you can too!

You have your own dream to build. Your own voice and your own message to share. You are meant to be serving the world with your gifts, bringing your energy and warmth and light to people who need it.

You were meant for something more. And it’s up to you to take action right now to get yourself there.

Who am I to tell you these things?

Hi! I’m Mel. And I am ACTUAL LIVING PROOF that this is possible for you.

Four years ago I wrote a check for groceries that I knew would bounce because it was my only way to get food that week. I was over $100,000 in debt from student loans, had no apartment, no car, and no job.

Now I travel the world full time, running my multiple six-figure business from hotels, airplanes, beaches and mountain tops. Okay, there isn’t usually wifi on top of mountains but you get what I mean! This year alone I’ve traveled to Bali, Singapore, Tokyo, New York, Los Angeles, London, Barcelona, and Lisbon. I even learned to speak Portuguese (badly)!

The thing is, you already have the skills you need to change your life.

Whatever your skills are, all you need to do is find a niche where people need a service/skill that you already have, create an offer to serve those people and then get yourself in front of their eyeballs so that they can purchase your offer. Then, deliver on the thing you sell, add lots of value to your client’s lives, and do that again and again and boom! You have an actually legitimate and profitable online business.

It really is that simple. but let's not confuse simple with easy.

If you have started researching how to build a personal brand online, chances are you quickly became overwhelmed by the amount of resources available online.

“Which platforms should I be on? Should I get a business Instagram account? How long do I have to spend doing this each day? Will I have to be one of those annoying people on Facebook constantly plugging their scented candles and seasonal leggings?”

Yeah…

There are so, so, so many questions, problems and concerns that come when building a personal brand online and you feel like there is nowhere to turn for the *real* answers.

The thing the “become a social media influencer” blogs don’t tell you about building a brand online is that while the information is pretty much all available online (and mostly for free…)

the implementation is where most people get stuck and fail.

That is because each person, situation and personal brand is different.

So you need to take the information you learn online and apply it to your specific situation, and if you don’t have an expert who has done this before to guide you, you will face a ton of roadblocks and never know if you are actually headed down the right path.

It’s possible that after 2-3 years of trial and error, working 12 hours a day and seeing what works that you could build an online personal brand yourself and THEN take the time you want to spend with your family, traveling etc. That’s one way to do it.

Or you could take a shortcut.

You could have an expert in your corner to guide you every step of the way and make sure you are headed down the right path.

Let’s rename your life from “Some Day” to “Today.”

You are in control. You have the power. You can decide today, right now, to create the life of your dreams.

Are you in? Yeah you are 🙂

I created this Personal Brand Strategy program because the world needs you.

The world needs you to step fully into your power and serve at the highest level.

I created this program for you because it is the program I wish I had when I was getting started. I started and grew my Branding & Web Design business to six figures in under 6 months. I am still running that business in addition to mentoring women on how to do the same, so I know first hand what it takes to run a successful online personal brand to support a business.

However you landed on this page, whether you’ve been following me on Insta forever, or you just found yourself in the weird part of Facebook and somehow clicked over to this page…

this is the sign you have been waiting for and the nudge that you need to get started.

Take action to create your own future today. No one is going to do this for you. The world will be perfectly happy to let you keep wishing for your dreams to come true.

Don’t let life happen to you.

Decide that you will explode into the next phase of your life and make the life you want happen.

Choose freedom and a life filled with adventure, risk, travel, laughter and yes, some hard work 🙂

The personal brand strategy Program

A 90 day 1:1 mentorship program to help you identify, strategize, and develop your personal brand with the perfect combination of fun, soul and serious getting shit done.

If you have been playing around with creating a personal brand online, or you’ve already started but are ready to really take it seriously, then this is the program for you to to launch yourself into the next phase of growth and create a seriously sustainable and profitable personal brand.

Besides magic and fairy dust, here’s what you actually get when you enroll:

Customized Support: 2 one-hour video coaching calls per month x 3 months

Unlimited Chat Access (through Slack) & Ongoing Support between coaching sessions

Custom reviews, feedback and reflections on all of your work throughout the program

Access to exclusive formulas, templates, scripts, guides and other resources created to help you grow and scale your personal brand

Access to my network of professionals for you to partner with and collaborate tegether 

The personal brand strategy Program is designed to include everything that you need to get started with your online brand and nothing that you don’t.

I have developed a no-fluff, no-nonsense but still fabulously fun framework for you to learn everything you need to reach your branding goals.

Here’s a look at what we’ll be covering in our 90 day honeymoon together.

Note: This is a general overview and not all modules will apply to you. The framework will be customized for your specific business goals determined in our first session together 🙂 

1

Module 1: Discover Your Ideal audience

You’ll Create:

  • Your Mission: Who are you and who do you help?
  • Your Niche: Who are these people, specifically, and where do you find them?

At the end of this module you’ll have completed an Ideal Audience Questionnaire and created your ideal audience avatar so that you know exactly who you are speaking to, what their pains are and what they desire. Getting clear on this is the first step to creating content in a direct and purposeful way that will resonate with your audience.

2

Module 2: Create Your value Offering

You’ll Create:

  • Your Signature value offering (paid and/or free) for your audience
  • Clarity on the value you deliver and why your audience should follow you and care

Here you will get super clear on what value and results you create for your audience. 

3

Module 3: Create/Refresh Your Online Brand

You’ll Create:

  • Your Pinterest Board to identify visuals that will appeal to your audience
  • Your Brand Adjectives to act as a North Star for your brand
  • Your Mood Board to bring together the visual inspiration for your brand
  • Your Color Palette designed to be magnetic to your audience
  • Your very own Logo! No worries if you’re a beginner we’ll go through it step by step 🙂
  • You’ll select 3 fonts for your brand to use throughout your website and any other marketing materials
  • You’ll put everything above on a fancy shmancy Brand Board so that you (and your future team) can easily reference your visual identity for stay #OnBrand always.

4

Module 4: Build an Audience with Social Media + Organic Marketing

You’ll create:

  • Your Instagram + Facebook business pages (or refine them if you have these!)
  • Start creating content designed to build an Audience
  • Get your audience to take action on social media

This is where it gets really freaking exciting because we take all the work from modules 1-3 and put it into action. What’s cool about this is you’ll be able to start seeing results and generating revenue from your new offers while the program is still running! 

The key here is that you’ll learn how to talk to your audience in a way that is authentic and really speaks to them and gets them to take action. I’m sure you’ve seen a lot of spammy, gross selling online and you’ll learn here how to avoid that and what to do instead.

5

Module 5: Create/refresh Your Website: Your 24/7 Employee

You’ll create:

  • Your website copy using my signature Website Copywriting Guide framework and strategies for writing copy that sells
  • You’ll get your Website all set up online with guidance from my team of branding and web design experts
  • You’ll customize your website with your shiny new brand colors from Module 3 and you’ll add in your brand images and copy.
  • Mobile/tablet optimize
  • Integrate Contact Form

Now you have a legit AF WEBSITE that gets you instant credibility online and positions you as an expert in your field. This is huge and will set you apart from the crowd online. It’s all happening, I’m so excited for you!!

**Note: If you already have a website, we’ll go through it with a fine-toothed comb and identify key areas of branding/copy that can be improved and optimized.

Bonus

Bonus Module: Systems and Automation

Throughout the course of our work together we’ll introduce softwares where you can create systems and automation to free up your time. 

We will identify any and all tasks that could be done by a robot, for example posting on Pinterest or sending an automatic follow-up email 2 weeks after your customer makes a purchase, and set up ways to automate these tasks. 

We will also take a look at your day-to-day business operations and help you optimize your time through batching tasks and time management to keep the focus on revenue generating activities and ensure you aren’t spending too long on any particular task.

So there you have it. 12 weeks, 90 days to CREATING YOUR IDEAL ONLINE BRAND.

After the Personal Brand Strategy Program you will have clarity on who you help and how you help them, get clear on your value and how to speak to your audience, set up a brand and website online to give you credibility and position you as an authority in your niche and become magnetic to your audience to create revenue by being authentic and consistent through organic and consistent social media marketing. Phew, that was a mouthful and a half!

You will be set up with everything you need to run a profitable and sustainable online business with your personal brand and finally be able to have that freedom and financial security in your life that you know your deserve.

When you enroll, you will also get a handful of juicy resources to help you build out a magnetic brand for your business.

Brand Photography Guide

We all know a photo is worth a thousand words - this guide will show you some handy tips and tricks for choosing stock photos and planning a photoshoot to get the PERFECT images for your business.

Website Copywriting Workbook

A step-by-step workbook outlining the strategies I use with my 1:1 website clients to create custom, magnetic copy for your website that SELLS. You’ll get specific instructions, insider tips and my special secret sauce for how to write your Home Page, About Page, Services page and Contact page (yes, there is a trick to this!) If you’re still reading this far down THIS page, then you know my copywriting formulas work 🙂

Click below to enroll today

FAQ

I like to jump on the phone and make sure it’s a perfect fit before sharing the investment for my programs. Click here to get in touch

You have the same number of hours in the day as Beyoncé. You have time for what you make time for and what could be more of a priority than creating the life of your dreams.

In terms of actual time investment, the modules will take you about 1 hour per week to go through at your own pace, and then between 1-3 hours per week of implementing the exercises, and then 1 hour every 2 weeks for the coaching calls aka actual liquid gold. So you’re looking at about 3-6 hours per week through the 12 weeks of the program.

Yep! That’s freaking awesome! this program is for anyone who wants to have their own business so they can have complete freedom in their schedule to do whatever you want with your time. Could be travel, could be learning to play the Ukulele, could be to spend time with your kids – anything you want!

Don’t worry, I got you. You have more skills than you think. Part of the program includes a series of exercises to help you identify your skills and figure out what kind of business you’d like to start. Then we help you identify your ideal client and hone your message which puts you ahead of like 90% of entrepreneurs already 🙂

The only thing you *really* need is a computer with internet access and the self-control not to spend all day on Facebook 🙂

We will be reviewing the following apps/softwares some of which are paid and some are free. None of these are required for the program but you’ll likely want some combo of these things to get started with your business:

  • Instagram
  • Facebook
  • WordPress
  • Acuity
  • Calendly
  • ConvertKit
  • Zapier
  • PayPal
  • Dubsado
  • Slack
  • Thinkific
  • Zoom
  • Canva
  • Google Docs

We will walk you through this step by step in the program, but here is the gist:

You’ll need to purchase your domain name, such as www.spacejam.com or whatever you want to call your business. This is around $10/year.

You’ll need to purchase your hosting, this is what connects your domain name with the rest of the internet. There’s lots of options for this, we’ll go over the best ones and most plans start at around $5/month.

Jokes aside, I hear you on this one. I would like to tell you that your loved ones should support you unconditionally (they should) but the reality is sometimes they don’t. This is usually because they just want what’s best for you and if they don’t have your vision they might not be able to see how this really, truly *is* what’s best for you.

This is part of being an entrepreneur. Going against the grain and believing in yourself more than anyone else does. Also, if you are really worried about this we can go over how to talk to your loved ones about this major life pivot during our initial phone call.

Well shit, life would be pretty boring if you weren’t, wouldn’t it?! Do stuff that scares you. That is how you evolve and grow and level up in life. If you never did anything scary then you wouldn’t have learned to walk, talk, dance and swim. You got this and you are not alone. I am in your corner rooting for you and giving you a loving nudge to jump!

Since you get access to me, the entire program and support as soon as you enroll, there are no refunds. You get the best results when you have some skin in the game so that you actually show up, do the work and commit to creating magic and $$$ in your life and business.

Yep, you’re in the right place! This program was designed specifically for entrepreneurs who want to start/grow a business online whether that’s service or e-commerce based. If you do something else but you still think this program may be right for you, we can discuss it on our call.

Yas queen I admire your tenacity. We can go over any additional questions you have on our initial call 🙂

Welcome to the bottom of this long ass page! Since you’re down here, you either scrolled really quickly past everything else, in which case – Hi, hello, welcome! Or you read through everything and you’re like “Yeah cool but…”

I hear you. This is freaking scary.

You deserve to step into your FULL power. Not only do you deserve it but you honestly owe it to the world.

The world needs you to serve at the highest level. To offer your warmth, your wisdom, your guidance and your expertise. This is what you were born to do and you know it.

Yeah your loved ones might tell you you’re crazy. And your partner/roommate/child/cat will just have to watch the rest of Cheer on Netflix without you cuz you’ll be busy being a mothafuckin BOSS.

But it will all be worth it. I promise. You can do this. You MUST do this. Otherwise, what else is there?

You got this. Rooting for you today and every day.

xo – Mel

Are you still here? Why?!? You got shit to do and so do I. So just click below and Apply for your new life which is *almost* as good as getting that Hogwarts letter. See you soon.

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