What is a Brand Board and Why Your Business Needs One

Brand board? Mood board? Color palette? Design can be like another language, especially when you are DIYing it and sifting through loads of Pinspiration to try to pin down a brand strategy that is as fabulous and authentically you as, well, YOU. There are 3 main elements that make up a cohesive brand, let’s take a look at them below: Mood Board: This is *usually* the most fun part of putting your design together! Here is where all of your inspiration and source images for your brand will live. The idea behind your mood board is that it captures the … Read more

3 Most Common Branding Mistakes

Hey there sparkly business owner! My guess is you’ve landed here because you are trying to piece together how to create a fabulous brand that will stand out from the crowd and get your business *noticed* by clients ready to open their wallets! The good news, you are already WAY ahead of many people just by being here and working actively to develop your brand. I get it, there is SO much info out there on branding that sometimes it can feel overwhelming. I’ve been in the branding industry for 10 years and I’ve seen it all! I’ve put together … Read more