Starting Over at Age 30

This week I celebrate my 31st birthday and one entire year of traveling full-time. I am writing this from a plane somewhere over Mexico, on my way to Peru to climb Machu Picchu with my sister. When I set out to run my business while traveling the world exactly one year ago, I had no freaking clue what I was in for and if I had I probably would not have done it. People often ask how I got here. What made me decide to quit my life and travel full-time? I’m sure they are expecting an Instagram worthy answer … Read more

Why you should NEVER use Linktree as your website link in your Instagram bio and what to do instead.

Something CRAZYYY happened on Instagram yesterday – ALL Linktree links were marked as SPAM and were temporarily broken. If you are using a Linktree link in your Instagram bio, this means you were effected and some people who tried to click on your bio link got a notification that the link was marked as SPAM! Linktree is a popular 3rd party app you can use to get around the “one link” rule on Instagram. The app creates a Linktree branded landing page for you to add multiple links to, and then you add the Linktree branded link to your Instagram bio. It … Read more

What is a Brand Board and Why Your Business Needs One

Brand board? Mood board? Color palette? Design can be like another language, especially when you are DIYing it and sifting through loads of Pinspiration to try to pin down a brand strategy that is as fabulous and authentically you as, well, YOU. There are 3 main elements that make up a cohesive brand, let’s take a look at them below: Mood Board: This is *usually* the most fun part of putting your design together! Here is where all of your inspiration and source images for your brand will live. The idea behind your mood board is that it captures the … Read more

3 Most Common Branding Mistakes

Hey there sparkly business owner! My guess is you’ve landed here because you are trying to piece together how to create a fabulous brand that will stand out from the crowd and get your business *noticed* by clients ready to open their wallets! The good news, you are already WAY ahead of many people just by being here and working actively to develop your brand. I get it, there is SO much info out there on branding that sometimes it can feel overwhelming. I’ve been in the branding industry for 10 years and I’ve seen it all! I’ve put together … Read more